WCNMARKETING MAP07 · GROWTH
Marketing & comms
How WCN
earns attention.
earns attention.
Six clusters — sales deck to PR kit to the growth funnel. This is the frontier of the system: the youngest discipline, built last, because it stands on everything above it.
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MARKETING COVERAGE
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The funnel
broad & light → concentrated & owned
01
AWARENESS
Be seen.
PR · OOH · paid social. Reach people who don't yet know the name.
02
CONSIDERATION
Be understood.
Content · case studies · editorial. Earn the second look.
03
CONVERSION
Be chosen.
Landing · sales deck · one-pager. Turn interest into a yes.
04
ADVOCACY
Be shared.
Referral · community · events. The customer becomes the channel.
Every cluster above plugs into one of these four stages. The funnel narrows from rented attention to owned trust — and for a trust-layer brand, stage 04 is the whole point: growth that pays itself forward.
The growth principle, in one line
We grow by being trusted, not by being loud.
WCN Marketing & Comms Map · 6 clusters · A–F07 · GROWTH · v1.0